If you’re looking to sell your home, you can host an open house. An open house is a time when home sellers open their homes for potential buyers to check out without prior agreement.
It can be difficult to rearrange and perfect your home image every time you have an appointment with a potential buyer. However, an open house only requires rearranging it once to get perfect standards and accommodate as many potential buyers as possible at once. It’s like killing so many birds with one stone.
Here are a few ways to maximize your next open house:
Decorate – –
Prepare your house as if it was photographed for a magazine cover. Decorating can be as simple as applying a coat of paint, as complex as buying new hardware and furniture. Regardless of your choice, basic decorating tips include:
- Keep fresh flowers around and leave windows open for weeks to get rid of musty smells.
- Arrange the furniture in such a way that there is a smooth flow of traffic.
- If a repaint is required, do it days before the open house so customers don’t touch wet paint.
- The kitchen plays a huge role in attracting potential buyers. Put your best foot forward by cleaning and clearing out all of the cabinets and sinks.
- Put on the mattresses in their Sunday best bedding.
- Make children’s rooms attractive by adding creative furnishings and furniture.
Advertise – –
Get the word out on your open house. Social media, flyers, emails, word of mouth, you name it. The aim is to attract as many potential buyers as possible. Many real estate agents agree that the more people you have in your open house the more people you have in your open house, the more likely they will be challenged.
Know that there is competition. It will ask them to act quickly. Make the atmosphere as cozy and inviting as possible. Take carefully centered photos and add them to your invitations. The aim of advertising is to arouse the interest of potential customers. Make your advertising attractive enough for that.
Socializing – Interact with customers in different parts of the house during the open house. This is not the time to watch and smile at potential buyers. Interacting with potential buyers is key to building a trusting relationship. Make an effort to understand buyers’ needs. This puts you in a unique position to introduce yourself and your home to buyers. Nobody knows your home’s selling points better than you.
In engaging with buyers, you will also receive appropriate feedback and comments about your home. Move around to answer questions that potential buyers might have. Socializing is one of the easiest ways to measure buyer interest during your open house. It also creates a sense of comfort and confidence for buyers.
Create an eye-catching brochure –
A brochure should have nice professional pictures of various parts of the house, including the address and listing price. It is also great to include attractive features of the house in the brochure.
You can use the brochure as part of the invitation to an open house. Distribute it to customers along with drinks and light snacks during the open house.
Set the Atmosphere – Create a warm, welcoming atmosphere to attract potential buyers. Turn on soft music, have a snack board spread out, be open, friendly, and ready to answer any questions buyers may have.
Not only should your home look like a building worth buying, you should also make sure that it feels like a home. Snap photos, share anecdotes of memories from the house, and make potential buyers feel like they could make a living in the apartment too.
Collect contact information – – During the open house, make sure potential buyers can delete their phone numbers, emails, and other contact information. Also, give potential buyers the opportunity to provide honest feedback on the home.
This would definitely be of help to you. Your contact information is valuable in leading prospects down the sales funnel.
Also include your contact information. A brilliant, inexpensive tip is to make DIY cards with your information like email, phone numbers, and of course, social media addresses.
Think about security –
A smart real estate investor should think about security for their real estate assets. This includes insurance, Real estate coachingto hire the services of a lawyer and, if necessary, security guards not only for the house but also for potential clients attending the open house.
Think Timing – What is the Perfect Time to Create an Open House? Only you can decide after putting some factors into perspective. Of course it is next to impossible to be all present at the same time.
This means that it is best to spread your open house events over days or weeks. Weekends and holidays are perfect for open house events.
Think Cost –
A successful open house requires financial resources. This doesn’t mean you should break the bank to decorate, promote, and pursue leads.
It’s easy to drown in bills to please potential buyers and customers and to make a good impression. To prevent this from happening, budget the costs, review the budget as often as necessary, and stick to the budget no matter what. It will be worth it in the end.
So there are handy ways to maximize your next new open house. These tips should be practiced over and over again if you want to achieve profitable results. What do you think of these tips? We’d love to hear from you in the comments below!